Healthcare has always been an industry with a high demand for professionals of different levels, and technical recruiting in healthcare today is more challenging than ever.
In 2020, the medical industry grew to $9.1 billion. And is expected to reach $11.4 billion in 2027.
Today, the healthcare IT recruiters industry is booming. The number of clinics and hospitals keeps growing, and each of them wants to hire the best. To simplify the recruitment process, many recruiters have already started to use specialized software and AI technologies.
Eric Topol, MD, director and founder of the Scripps Research Translational Institute, says: "By augmenting human performance, AI has the potential to markedly improve productivity, efficiency, workflow, accuracy, and speed, both for [physicians] and for patients." And it’s true: the technologies that make search, research, and communication easier can also be applied to healthcare.
This article will cover the main trends in healthcare recruiting, including AI and other technologies. We’re confident that some of the trends and approaches will be a big surprise for you.
Healthcare recruitment strategies
Just imagine: researchers expect global medical technology revenue to reach $600 billion in 2024. Job openings will increase rapidly, but the number of candidates will not grow as quickly; this presents new challenges and opportunities for technical recruiting in healthcare.
However, there are always ways to simplify the process. Recruitment in healthcare has many strategies, and here are recruiting strategy examples that really work:
Early campus recruiting
One of the biggest problems in hospital recruiting is the lack of talented applicants. Healthcare specializations require degrees and certifications that take time to get, leading to the supply of healthcare workers continually lagging behind demand. However, early campus recruiting can help.
Health information management recruiters can get the inside track of talented students by offering internships in clinics and hospitals. These kinds of contacts grow relationships with healthcare professionals from the very beginning, earn loyalty, and build trust.
Later on, when the degrees and certifications are obtained, the newly-minted professional can transition into a great team.
Using healthcare job boards
Job boards are one of the most common ways to find a candidate. The best specialists can be found on healthcare job boards like Health eCareers, Gama Career Center, and MedicalJobs. Good candidates can also be found on popular job boards like Indeed and Monster.
However, job boards will be effective only if you create the perfect job description. Don’t hesitate to add as many details as possible. Candidates need this information to make decisions.
Technologies assessment and hiring process
The technology improving healthcare can improve recruitment. Today, many clinics and hospitals use technologies to reduce the workload of recruiters and help them find the best candidates for the position.
For example, technology can automate assessments; if you have 100 candidates, the software can help you select the ten who have the skillset and qualities you need.
Of course, you will need special software to automate candidate screening. Fortunately, many AI recruitment companies develop software for different industries so you can find healthcare for clinics or hospitals.
Offer better benefits
In highly competitive markets, it’s crucial to be better and offer more than others. In healthcare, this is more than just a higher salary. A candidate must understand what additional benefits are offered, such as personal development, relocation assistance, or a gym membership. It demonstrates loyalty to your employees and helps you attract more candidates.
Promote your vacancy
If you ask a healthcare recruitment agency how to find candidates faster, they will recommend promoting vacancies online. For example, you can use Facebook or Instagram to attract new candidates.
Online promotion helps reach a bigger audience and can find a person from another state who is just perfect for your position.
Recruiting information management in healthcare
The healthcare industry has been actively integrating technology into everyday operations. For example, clinics frequently use CRM systems to store information about clients. More and more clinics are using recruiting information management services to keep information about candidates.
These systems are useful for:
- creating a database of candidates for further recruiting
- adding information about recently hired team members
- providing regular updates about team members
- tracking teams and anticipating near-term hiring needs
Clinics and hospitals may also want to build out custom services tailored to their needs and operations. If so, the best solution will be to order the development of a recruiting information management system. This way, the clinic or hospital will get exactly what they need.
Recruiting firms vs. AI tools
What is better for technical recruiting in healthcare industry, working with a recruiting firm, or implementing AI tools? Let’s try to answer this question.
Dhruv Khullar, MD, a physician at New York-Presbyterian Hospital, says: “[Artificial intelligence] may well make care more efficient, more accurate and — if properly deployed — more equitable.” So why should we hire recruiting firms to find new professionals? Perhaps, AI will be more effective.
In fact, AI is more effective. Recruiting firms use the very AI-powered hiring tools you can employ directly—they do not search for candidates manually. Of course, AI cannot do everything for you, like hiring a candidate, but it will help identify the most suitable ones.
The best thing about AI and ML in healthcare is that you can set as many specifications and parameters for desirable candidates as you wish, and the system will quickly analyze the information about every candidate and bring you results. This reduces the risk of human error. And of course, with the help of this software, you won’t need to hire recruiting firms to get the results faster. You will be able to do everything on your own!
Also, AI and ML technologies easily scale to work with larger pools of candidates and data about those candidates. One recruiter cannot work with 50 candidates simultaneously and deliver results within 5 minutes. But AI and ML technologies can! They improve candidate screening significantly.
Tips for technical recruiting in healthcare
How can you and your organization become healthcare recruiters who apply cutting-edge technology effectively? Here’s a list of tips for success:
- Use custom AI and ML technologies developed for clinic and hospital needs
- Post jobs on different job platforms and websites
- Make sure your clinics and/or hospitals have a strong brand and promote your brand
- Don’t forget that you can check soft skills online
- Perks and benefits are important to candidates
High-tech recruiting in healthcare is technically complex but is becoming more accessible for recruiters. Modern recruiting technologies help save time and money on researching and analyzing candidates. And this is just the first step in improving healthcare recruitment.
We believe that AI recruitment will soon change the whole industry. And of course, we’re happy to be a part of these changes.
No matter what industry you represent, we at Employa have software for better, technology-boosted recruitment. Please let us know if you’re interested, and we’ll contact you shortly to discuss opportunities.